Anyone who knows me at all knows I'm a HUGE sap. Like the most ridiculous romantic on the planet. Case in point, those jewelry store commercials that seem to alternate with the luxury car commercials every holiday season. Most people hate them--or do very shortly after they air for the first time. In fact, I found pages of search results of people whining about how awful jewelry commercials are. Me? I love them. I stop what I'm doing to watch them. I even download the songs they use and listen to them over and over, reliving the thirty seconds of magic as many times as I can.
This one, from 2007, is what started me on the obsession. How beautiful is the song? Also, I'm a huge fan of the method he uses to give her the necklace. Sometimes love isn't about complex plans, but simple moments.
This commercial is from 2008. So disregard what I said before about simplicity. Sometimes complex is good too.
The best commercials are the ones that tell you a story, that make you wonder how the couple met, how they fell in love, how they'll spend the rest of their lives together. In this commercial, I adore the moment when the world stops, because that's real life. Personally, I'm not a huge fan of those Pandora bracelets, but I get the point they're trying to make. Sometimes, we're lucky to experience moments that stay with us for our entire lives. Those are the moments you want to save, to treasure, to hang on your wrist (apparently).
And last but not least, I present to you the most beautiful jewelry commercial of all time. I literally get teary-eyed at their expressions at the end, because you cannot convince me they're not in love. Nobody can act that well. Nobody.
Because you are definitely going to ask, the song is called "Ends of the Earth," and it's by Lord Huron. And yes, it's available on iTunes. Go on, you definitely deserve a little stocking stuffer for yourself and 99 cents is dirt cheap for romance expressed in pure melodic form.